Streaming Services Are Attracting More Older Viewers Than Ever
Streaming services are enjoying a widely predicted growth in their viewership numbers during the pandemic. But in a rather unexpected twist, viewers age 55 and up now comprise over 25% of the country’s average streaming time in any given week. In the past year, their viewing percentage has gone from 19% all the way to 26%. Given how more people are staying home nowadays, as well as the relative convenience of streaming services, it seems this growth was all but inevitable....